About Us

A wholly owned subsidiary of the Land Transport Authority (LTA), SimplyGo Pte. Ltd. provides transit ticketing and travel card-related services.

A key player in the Singapore public transport ecosystem, we act as an intermediary between commuters and stakeholders such as regulators, public transport operators and card issuers.

Our innovative initiatives simplify journeys while creating value for commuters. Through the SimplyGo app, we ensure seamless customer journeys via trusted payment solutions and ticketing services.

Mission

Simplifying Journeys, Creating Value

Vision

Providing trusted and convenient payment and related services and enabling urban mobility through innovation and value creation, for a sustainable future

Values - I* ASPIRE

Integrity

We value honesty and fairness in our dealings with our customers, colleagues and stakeholders

Accountability

We take ownership and are accountable for our decisions, actions and outcomes

Sustainability

We seek to be sustainable in our processes, products and solutions

Passion

We have fun while doing what we are best at individually and as a team

Innovation

We foster creativity and collaboration in a safe and conducive work environment

Respect

We treat each other with consideration, fairness and professionalism

Excellence

We prioritise customer-centricity through operational excellence and high service quality

Key Responsibilities

Exclusive transit merchant acquirer for Singapore’s public transport system

We process transit transactions and apportion revenue to the public transport operators. We also sell travel cards, provide refunds and replacements of cards and enable commuters to top up their stored value cards.

Cards, Charms and Wearables issuer

We issue and distribute EZ-Link cards - the contactless travel cards used for paying public transport fares and making purchases at retail merchants.

We also provide charms and wearables with full contactless EZ-Link capabilities.

Finally, our EZ-Link Motoring card takes care of your motoring needs like ERP and parking payments.

Digital Advocate

We enhance the user experience for transit-related payments and services while strengthening future business growth capabilities.

We place essential transit services at users’ fingertips through our mobile app, where users can top up, view transactions, earn rewards, apply for Auto Top-up and more.

Major Payment Institution

We are licensed by the Monetary Authority of Singapore to provide digital payment services through EZ-Link cards and EZ-Link Wallet.

EZ-Link products can be used to pay for public transport fares, ERP toll fees and EPS parking fees, as well as purchases at over 20,000 merchants island-wide.

Furthermore, we manage the clearing and settlement of all EZ-Link transactions generated in transit and non-transit sectors.

Master Load Agent

We top up the card value for cards issued by SimplyGo, as well as other types of cards, such as NETS cards.

Partner for National Public Transport Projects

As a subsidiary of the LTA, we implement projects on behalf of the authority and continue to support government agencies in the implementation of national projects. For example, we manage the Public Transport Voucher redemption exercise which helps lower-income households cope with fare adjustments. In 2019, we also launched the SimplyGo initiative with LTA, which provides commuters with a range of e-payment options in transit.

The Amethyst Gradient of the SimplyGo logo connotes a progressive and energetic organisation that is modern and in-tuned with our customers' needs.

The fused letters “y”and “G” emphasise speed and rhythm, representing our drive to deliver efficient services and unlock potential business areas for sustained momentum for growth.

The semicircle alludes to a smile we endeavor to put on every customer’s face.