JOINT NEWS RELEASE
16 Jul 2025

Celebrate SG60 with Auntie Anne’s and SimplyGo: 1 Year’s Worth of Pretzels to be won and a $0.60 National Day Treat!

Singapore, 16 July 2025 - Let’s be honest: Singaporeans love free things, especially when it’s food. So, to celebrate Singapore’s 60th birthday, Auntie Anne’s Singapore and SimplyGo have teamed up to launch Pretzel Catch, a mini game on the SimplyGo app where 60 winners receive the ultimate local lobang, 1 YEAR’S WORTH OF PRETZELS!


Whether you’re a salted classic loyalist or a Cinnamon Sugar pretzel fan, this is your chance to snack for free, every week, for an entire year. Plus, there will be attractive prizes and vouchers up for grabs!


How it works:

1. Download the SimplyGo app

2. Tap the Pretzel Catch banner

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3. Catch as many pretzels as you can (bonus points if you catch the flavoured pretzels!). Unlock a prize each time you accumulate 60 points!

4. Enjoy your first game for free! Thereafter, redeem each subsequent play with 60 EZ-Link reward points. There is no limit to the number of redemptions to play the game as long as you have sufficient reward points.

Here's how you can earn EZ-Link Reward points:

With every 10-cents spent using EZ-Link cards, SimplyGo EZ-Link/Concession cards and/or the EZ-Link Wallet, you will earn 1 EZ-Link reward point!

  • Tap to pay with an eligible card for public transport rides, retail and vending machines (Be sure to pair your card and charm to the SimplyGo app!)
  • Use the EZ-Link Motoring card for ERP and carpark payments
  • Transact using EZ-Link Wallet with SGQR and Mastercard

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60 winners will stand a chance to win the Golden Pretzel which allows them to enjoy 1 YEAR’S WORTH OF PRETZELS from Auntie Anne’s Singapore. Bonus prizes and vouchers will also be given out so everyone gets a chance to snack happy!

  • $0.60 off 1 Cinnamon Sugar Pretzel
  • $6 for 2 Original Pretzels
  • 1 Free Caramel Dip with Any Pretzel Purchased
  • 1 for 1 Hazelnut Rocher Pretzel

This collaboration is our way of celebrating Singapore’s birthday with a twist. It’s a little nostalgic, a little fun, and a whole lot of pretzels.

All you need is the SimplyGo app and fast fingers. For redemption of the grand prizes, winners must be a participant of Auntie Anne’s Rewards program (or sign up when contacted).

Ready to catch your way to a year's worth of pretzel joy? Download the SimplyGo app from Google Play or the App Store and start playing! The game will start on the 21st July and end on 31st August 2025.

 

National Day Exclusive: $0.60 Cinnamon Sugar Pretzels only on 9 August!

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On top of the Pretzel Catch game, Auntie Anne’s is spreading even more SG60 joy on 9 August. The first 100 customers at each Auntie Anne’s outlet will get to enjoy the iconic Cinnamon Sugar Pretzel at $0.60!
Whether you’re catching pretzels in-game or queueing for the real thing, this year’s National Day is all about the little joys that make us uniquely Singaporean: community, celebration, and great snacks.


For more information and to stay updated on the latest news and promotions, visit @auntieannesg and @SimplyGoSG on Instagram and Facebook.

Auntie Anne's Outlet Locations 

  • AMK Hub
  • Compass One 
  • Hillion Mall 
  • JEM 
  • Jewel 
  • Jurong Point
  • NEX
  • Northpoint City
  • Paragon
  • Parkway Parade
  • Paya Lebar Square
  • Plaza Singapura
  • Waterway Point
  • Woodleigh Mall 
  • VIVO City