Singapore, 18 May 2026 – In collaboration with Mr. Merlion & Friends, SimplyGo launches the SimplyGo Adventure Quest, a unique in-app digital board game to make everyday commuting on public transport more delightful.

From 1 to 26 June, SimplyGo EZ-Link and SimplyGo Concession card users are invited to take part in the SimplyGo Adventure Quest where every tap on buses, trains or SGQR payment at retail points helps players move forward, unlock rewards and discover surprises along the way.

Digital stamp hunts will also be available at 44 SimplyGo Ticket Offices (TOs) and Ticketing Service Centres (TSCs) to bring the quest into the real world — perfect as June school holiday outings for students and their families.

Small Actions, Sweet Rewards

Pre-registration starts on Monday, 18 May 2026. Players who register during the Early Bird Special period from Monday, 18 May 2026 to Sunday, 24 May 2026 will receive a limited edition keychain or earn 2 bonus in-game steps for their SimplyGo Adventure Quest. The first 5,000 commuters to sign up will receive the limited edition public transport acrylic keychain, featuring an exclusive design from a set of four inspired by Singapore’s iconic buses and trains, while 2 bonus steps will be awarded to the rest.

4 exclusive public transport acrylic keychain designs

Players who refer a friend to join the quest can earn $2 cashback for the successful referral. The successfully referred friend will also receive $2 cashback. Once fully redeemed, players will receive 2 bonus in-game steps.

The game will go live on 1 June 2026. Players can earn steps to move along the board by completing everyday actions, including converting their EZ-Link / Concession card to SimplyGo, commuting on buses and trains, making SGQR payments with the SimplyGo EZ-Link / SimplyGo Concession card and / or topping up the card via the SimplyGo app and answering public transport trivia. More information on game mechanics can be found in Annex A.

Step Out and Play

Beyond in-app play, the quest extends into the real world. Players can scan QR codes on posters at SimplyGo TOs and TSCs for digital stamps to earn one step per location, capped at 10 steps. These digital stamps are awarded only when players are physically at each location, encouraging genuine exploration of Singapore’s public transport network. For the full list of SimplyGo TOs and TSCs, please refer to Annex B.

Unlock Rewards at Every Level

Players can unlock rewards across three tiers, with more attractive prizes at higher levels. Rewards include cashback credits, merchant vouchers, and exclusive public transport-themed Mr. Merlion & Friends merchandise such as sticker packs, coasters and fridge magnets.

Top rewards include a limited edition Mr. Merlion x SimplyGo EZ-Link Card Plushie upon completing all 50 steps and a limited edition Mr. Merlion plushie with an exclusive velcro patch as the lucky draw prize worth $39.50.

For the full list of prizes, please refer to Annex A.

Pop-Up Event at Bugis+

From 15 June to 5 July 2026, the SimplyGo Adventure Quest will come to life at a pop-up event at Bugis+ (Level 2 Atrium). Apart from redeeming in-game prizes and collecting a digital stamp to advance in the quest, visitors can look forward to themed photo spots inspired by iconic local transit scenes, interactive activity booths and a retail space featuring public transport-themed or Mr. Merlion & Friends merchandise.

“Public transport is part of everyday life in Singapore and the SimplyGo Adventure Quest is our way of making public transport commuting more rewarding. By combining in-app gameplay, real-world exploration and exclusive collectibles, we hope to bring added fun and discovery to taking public transport — whether it’s a bus ride to work, a weekend outing with the family or making everyday purchases,” said Mr Tan Kim Hong, Chief Executive Officer of SimplyGo.

The initiative is also supported by the Land Transport Authority and the public transport operators in Singapore, including Go-Ahead Singapore, SBS Transit, SMRT Corporation, and Tower Transit Singapore, reflecting a shared commitment to making public transport journeys more delightful for commuters.

For more information on the game, please visit here.

Annex A: Game Mechanics and List of Prizes to be Won 

Annex B: Participating SimplyGo Ticket Offices and Ticketing Service Centres Locations