The Google Pay app had a bug which resulted in public transport fare payments made using Google Pay to be erroneously displayed in the app recently. Google has since fixed the issue for the public transport transactions made using Google Pay to be reflected correctly in Google Pay app. Commuters using contactless bank cards and mobile wallets to pay public transport fares are encouraged to add their bank cards to the SimplyGo app to view detailed public transport fare payments and receive push notifications for fare deductions after each trip.
SINGAPORE, 21 May 2026 - SimplyGo Pte. Ltd., the exclusive system integrator and acquirer for Singapore’s public transport ticketing and payments ecosystem, and Embed Financial Group Holdings Pte Ltd (“EFGH”) have entered into a Strategic Partnership Agreement to explore the co-development of an embedded micro-insurance platform within the SimplyGo app.
The partnership aims to make relevant micro-insurance products more accessible through digital fulfilment channels, allowing users to discover and access suitable protection options within a platform already used for everyday mobility.
Under the partnership, EFGH will support the design, development and implementation of embedded insurance capabilities, including digital product fulfilment and policy issuance. The initiative will bring together integrated payments, rewards and insurance features within the SimplyGo app.
The micro-insurance products are expected to be curated based on customer needs and usage contexts, with the objective of making protection simpler, more contextual and easier to access.
The insurance products are underwritten by MSIG Insurance (Singapore) Pte. Ltd. and further details on specific products and launch timelines will be shared at an appropriate stage
EFGH’s embedded infrastructure will support real-time policy issuance, premium payment collection and insurance connectivity within the SimplyGo app. Insurance facilitation and sale activities will be conducted exclusively by Embed Global Pte. Ltd., EFGH’s licensed general insurance affiliate.
SimplyGo’s role will be limited to marketing and making available access to the insurance products and related information through the app. SimplyGo will not act as an insurer, broker or insurance intermediary.
Dennis Ng, Executive Chairman and Global Chief Executive Officer of EFGH, said: “People increasingly expect useful services to appear naturally within the platforms they already use. This partnership is about making protection easier to access, at the right moment, inside a journey that already exists.”
Tan Kim Hong, Chief Executive Officer of SimplyGo, said: “SimplyGo was built to make everyday commuting simpler and more convenient. As user needs evolve, we see opportunities to extend relevant value-added services that can be accessed seamlessly through our digital platform.”
The partnership reflects a broader shift towards bringing relevant financial services into daily-use digital platforms, allowing users to access protection, payments and related services in context, rather than through separate channels.