One-stop app to better serve commuters’ transit, motoring and payment needs.

Singapore, 6 September 2024 – Formed on 1 September 2024, SimplyGo Pte. Ltd. has launched the enhanced SimplyGo mobile app as part of its ongoing efforts to unify all transit ticketing and travel card-related services into a one-stop customer service touchpoint for commuters.  

2    The enhanced app unifies all functions currently available in the “EZ-Link” and “TransitLink SimplyGo” (TL SimplyGo) apps, making it easier and more convenient for commuters to access the full range of services that currently reside on two separate apps.  The latest version of the SimplyGo mobile app has been rolled out on the Apple App Store and Google Play.

Unifying Mobile App Services

3    When transitioning to the enhanced SimplyGo app, users of the EZ-Link app need not re-register their travel cards. Accounts registered using the same mobile number on the two platforms will have their accounts synced, so that cards registered under the EZ-Link app will automatically be accessible in the enhanced SimplyGo app. Please refer to Annex A for the process.

4.    The enhanced SimplyGo app will have key features that were previously only available under the EZ-Link app such as (i) top-up for EZ-Link cards (Card-based Ticketing- CBT) using the NFC function (including Auto Top-up features), (ii) card blocking for EZ-Link cards (CBT) and (iii) access to the EZ-Link Digital Wallet and Motoring Service. While features of the EZ-Link app have been integrated into the SimplyGo app, top-up of EZ-Link cards (CBT) will still be done via the NFC function and will require the physical card to be present; the card blocking feature for EZ-Link cards will still take up to 48 hours. For a full list of features available in the enhanced SimplyGo app, please refer to Annex B.

5.    To enhance the security of the app, registration for accounts will require a local mobile number for customer authentication. This will help with better fraud management and more accurate refund services. For accounts registered with a foreign mobile number, they can continue to use the app via the “Guest Mode” to access card services such as travel and fare guide, card balance and card expiry.

SimplyGo App – The Go-To Transit App 

6.     While users of the EZ-Link app can continue to access the existing EZ-Link app, they are encouraged to get on board the enhanced SimplyGo integrated app to enjoy the full suite of transit services. 

7.    The consolidation of the functions in the EZ-Link and TransitLink SimplyGo apps is the first stage in ensuring commuters can access essential transit services conveniently and effectively from a single app. Going forward, we will progressively launch more services/features (e.g., a wayfinding feature) to provide a better overall customer experience.

8.    “We envision SimplyGo to become the go-to platform for public transport commuters. The enhanced app is our first step towards achieving this vision, allowing commuters to access these services conveniently and securely.” said Tan Kim Hong, the newly appointed Chief Executive Officer, SimplyGo Pte. Ltd. 

“We will continue to enhance the SimplyGo app by actively collaborating with partners and government agencies and adding relevant services and information.” 

Tan Kim Hong
Chief Executive Officer
SimplyGo Pte. Ltd.

About SimplyGo Pte. Ltd.
SimplyGo Pte. Ltd. was formed on 1 September 2024. A wholly owned subsidiary of the Land Transport Authority, we provide transit and travel-card-related services under the SimplyGo brand.

Being the agent for card issuers, we sell, refund and replace travel cards, as well as process transit transactions. As the transit acquirer, we apportion revenue to the public transport operators. We also manage public transport schemes such as the concession schemes and Singapore Tourist Pass. As a master load agent, we provide top-up services by working with the card issuers.

To complement our customer’s commuting experience, our SimplyGo app allows commuters to track their travel expenditure and history and perform card-related services on the go. Through the SimplyGo app, we also provide trusted payment solutions and ticketing services, providing a seamless customer journey for all.
A core product of SimplyGo, the EZ-Link card, is also widely used for shopping, dining, private transport, government services and community services.

Annexes A and B